STATE TIMES NEWS
JAMMU: XIMI Vogue, the fast fashion Korean designer retail chain, has opened its second outlet in Jammu, located at Janipur.Spread over an area of 700 sq. ft on the first floor high street, now the brand operates 65 outlets across India.With over 1700 outlets worldwide, XIMI VOGUE is witnessing exponential growth in Indian market. XIMI VOGUE stores offers delightful shopping experience for customers by offering more than 2600 products in categories like Cosmetics, Electronics, Fashion, Household, Plush Dolls, Soft toys, Accessories, Undergarments, Footwear, Gifting, Toiletries and stationaries. Its intelligent product strategy, superior quality products with innovative designs and competitive pricing has contributed significantly towards making the brand a global success. It’s a one stop shop for all your daily lifestyle needs.Commenting on the mega launch, Shiven Anand, Expansion Head, XIMI VOGUE, said “We are delighted to open our third outlet in Jammu and Kashmir today. Due to high consumer demand in the northern region, companies are betting high and planning to open company owned and franchise stores in the city. Our customer-centric approach, high quality & value proposition will be the differentiating factors for our success in India.”“We are aiming to open more than 200 retail outlets by the end of 2021 and investing heavily in building strong supply chain technology with state-of-the-art regional warehouses across the nation” he added.Unlike other retail concepts, this impulse purchase category is among the highest per sq. ft. revenue generator (Rs 3500 – 5000) and enjoys a high conversion rate of around 55 percent of walk-ins.
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