Present era is era of Information Technology, as it is ruling across the globe. Right from education to healthcare, the technological advancement has penetrated deep inside. In this era, Social media has emerged a multifaceted tool, with numerous merits and demerits on roll. Among youngsters, Social media has become an important part of life. No doubt, with outbreak of COVID-19, the importance of Social media increased manifold, as people were forced to remain inside doors to combat COVID-19 and it was one of the fast and handy medium to remain in touch with our loves ones. But, this new entity influenced youth to such an extent that they started considering them much important than family members, creating a void between all those living under a single roof. It is fact that that there are numerous positive aspects of social media, but none can deny that there are equal, rather more risks associated with it social media like as WhatsApp, Facebook, Twitter, LinkedIn, Pinterest, Google +, Tumblr, Instagram, gaming sites, and blogs. Majority of youth are moving from TV to social media as it has influenced them a lot. Social media has turned entire globe into a family, making it easy to interact and share views with those sitting miles apart, that too at a pocket-friendly cost. Booking ticket for a film show, a flight and train tickets and hotel for people as well as for an abroad travel excursion should be possible right away. Online media has also encouraged political change as youth are becoming more aware of politics and started participating in it. Some immature youth fall victim to cyber bullying. This affect the emotional and mental health of the youths and it lead to suicides. As there is a lack of privacy in social media sites, there are probabilities of misuse the private date and information by a third party or hackers. Due to use of social media face to face interaction is getting reduced. It spreads false unreliable information and rumors among youth. Criminals are using social media to cheat people and commit crimes. It supports amateur medical advice which is life-threatening and critical. Over the past decades, social media have gained so much fame and growth worldwide to an extent that lots of researchers are now interested in learning more regarding these social media platforms and their effects on the society. Despite the fact that about everybody in the society is associated to at least one social media platforms, the teenagers and youths are the leading and most fanatic of these social platforms to the top that they even social media network while in classes also. Use of social media has both positive and negative impacts on youths.Positive impact of social mediaIt keeps linked to their friends when they aren’t able to see each other always when they want to. Social media keeps you update about the main things that are going across world currently or maybe in your area, locality or city. It gives us a huge benefit to be familiar with everything just by the simple click by our finger. It helps you in creating social abilities and best of all, various types of friendships can start from social site.Negative impacts of social media21st generation people give so much value to social media now-a-days that it has become their priority. They love to be on social media sites and they are forgetting about all the things that must be come first for them like schools, sports and family. In all the platforms of social media, we can only see the virtual side of the person. It means we can only see the side which they want to show us. Most of the peoples try to show themselves to others which they are not at all.SuggestionsYouth should minimise negative impacts of social media while chatting or messaging. To protect the future of youths, parents and teachers should keep a check on what kids or youths are doing in social media. Youth should be instructed to analyse information and ready to guess the information or data that defile. One should not give their own all personal information on social media as it can be misused by outsiders or hackers.Ashok Kumar
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