Marketing in tech-savvy world

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Vijay Garg

While it may seem overwhelming, its importance cannot be overstated. It’s so important that 97 per cent of marketers are using social media and 78 per cent of salespeople outsell their peers by using social media for their business. Plus, its benefits extend far beyond increasing sales.
However, not all businesses are aware of the benefits of social media
marketing.
In fact, 50 per cent of small businesses aren’t using social media to promote their business. That’s an alarming
number.
Even more concerning is that an additional 25 per cent don’t plan to use social media in the future
Growing your brand awareness: Social media marketing will make it easy to spread the word about your products and mission.
Using Social Media To Grow Your Brand Awareness

  1. Create Brand Recognition
    Gaining brand recognition is one of any business most important marketing goals. That’s because consumers want to buy brands they recognise. Thankfully, social media allows for easy and effective brand building.
    Social media has a benefit over traditional media because it can get your brand in front of people much more quickly and easily.
    Furthermore, it gets your audience looking at your brand even when they aren’t thinking about your brand or product.
  2. Generate a Conversation Around Your Brand
    A strong social media marketing strategy will generate conversation about your brand, products, and partners.
    Take this example from PlayStation. A simple post saying congratulations to Naughty Dog (the company behind new video game Uncharted 4) for its success generated feedback on the game.
    Generate conversation: Social media facilitates genuine conversation about your brand.
    In doing so, they received a great amount of feedback about their product. They also got people talking. Fans were having genuine conversations, all facilitated by social media.
  3. Learn how to connect with your audience through Social Listening
    Social listening is the act of monitoring social conversations around certain topics. It helps you understand what’s important to your audience and identify trends your target audience is following.
    You’ll learn about what they’re struggling with, which can help you create content addressing those pain points.
    You can also identify the tone and language that your target audience uses.
  4. Tell your Brand’s Story
    Using social media is a great way to share your brand’s mission and share stories. Effective stories can have a great impact on your brand’s image. They can be simple or extensive depending on what you think will be most
    effective.
  5. Gather data from audience research to improve
    Audience research is similar to social listening. It searches the keywords your audience will be using, but it’s more focused on your specific product. You can use social media to gather this information.
  6. Provide exceptional customer service that keeps your followers happy.
    Customers now expect companies to handle their requests through social media.
    A strong investment in customer service can build meaningful relationships between your company and your customers.
    And with social media, the challenge of customer service remains as demanding as it had before.
    Social media allows for immediate interaction and customer feedback. Businesses can also respond to their customers right away.
    With nearly half of US customers using social media to ask questions about products or services, having a social media customer service strategy is extremely important.
  7. Build Customer Loyalty
    What could possibly be better than building brand loyalty for free?
    Customers follow and interact with the brands they enjoy. But what’s interesting is that 53 per cent of customers who follow your business are likely to be loyal to your business specifically. It’s an obvious direct correlation. If customers follow you, they are more likely to choose you versus your competition. Furthermore, if they’re loyal customers, they’ll increase your traffic.
  8. Direct referral traffic to your site or blog.
    Social media marketing can assist in sending customers directly to your site. It’s unlikely that all of your traffic will come through search engines. Social media channels allow for more diverse inbound traffic streams.
    Social networks are great for getting traffic to your site
    Though social networks are great for getting traffic to your site, you need to consider not only what to post but how often to post.
    You don’t want to become that overbearing marketer, or you’ll turn off your customers.
  9. Social Media Can Assist With Link Building
    Social media can have an indirect impact on SEO.
    For example, let’s say that you get 1,000 shares on a blog post because it contains strong content. Some of your followers who see your post may write similar content and link back to your original post as a source. Search engines will then pick up on the fact that your content has linked back to a good amount and (hopefully) rank your post higher than your competition.
    It’s free to create social media profiles and post organic content. For some, that may be enough and the quality of the content may promote content on its own. However, if you’d like to go the extra mile and promote it further, paying for promotion will help increase exposure.
    You can promote your business on Facebook for any budget. Facebook also automatically directs your advt toward users that are interested in what you’re advertising.Twitter works the same way.
    You have to set up a campaign, and they’ll work with your budget. That means you’ll have a huge ROI and you’ll use your marketing budget in an effective way.
  10. Establish your brand as a topical authority
    Topical authority means your business is a trusted source of information on a given topic.
    So where does social media come in? Establishing topical authority is a subset of content marketing.
    The more you use social media to post relevant content, the more search engines will pick up on your authority on that subject.
    This can make you become the ‘go-to’ authority for a specific topic. The more authoritative your page, is the more traffic will increase.
    Page authority is a ranking based on how well a specific page will rank on a search engine. Domain authority is a ranking based on how well a
    specific website will rank on a search engine.
    When you’re searching for a source or writing content, use the Moz tool to help you find valuable sources. The higher the number, the better.
  11. Help your cause to go viral
    We’re all familiar with viral advts, just take a walk down memory lane and take a look at some of these great viral campaigns. Social media can have a huge impact on making advts viral. In fact, that’s where most of those advts are shared.
    It not only spreads a great message; it also gave Always a ton of positive publicity.
    The original ad aired in 2014, but the hashtag they came up with is still being used today. That hashtag will direct people from their social media timelines to the social media profile of the Always brand and then to their website.
    You can do the same with an effective viral advt.
    The beauty of a viral advt is that you can get a lot of attention for relatively little effort, getting a huge ROI.
    But you want to keep in mind that your focus shouldn’t be on forcing an ad to
    go viral.
  12. Promote Your Content
    This seems pretty general, right? Promote the content, and you’ll promote the product.
    But, what are the best ways to do that? Let’s look into the things that make a difference such as headlines, having an image, and time of the post. Each of these things are important and must be taken into consideration when writing a social media message.
    The most important thing to keep in mind in writing your messages is to be creative. You want to make sure that you’re posting original content.
    Being creative and telling stories is an effective way to promote content without having to seem like an advt. Telling a story through the headline or the promotional image will allow the audience to build their own perception of the
    product.
    Here are some creative header images that’ve helped companies promote themselves.
    13 Communicate with customers about niche topics you both love
    Facebook alone has over 620 million groups. Chances are that your target market is in a few of those. Finding those groups and getting involved can help you help your audience.
    You can also follow people who are posting about subjects in your industry. If they like what they see in your company, they’ll follow you back. That’s important because 72 per cent of customers are more likely to purchase a product from your business after they follow you.
    72 per cent of customers are more likely to purchase a product from your business after they follow you.
  13. Use social proof to connect with potential customers like your existing audience
    Let’s compare your website to a restaurant.
    You’re walking down the street looking for a place to eat and you see one restaurant that’s empty and one that’s packed. You’d most likely choose the packed restaurant, right? That’s the place with all the great food that people are going for.
    The same goes for your website.
    No one wants to get the content that no one else cares about. They want the one that is doing well and being shared often.
    Obviously, the content of it must be worth getting a lot of shares or it must be authoritative. The content that is shared the most must have some authority or must be creative and original.
    Take a look at how well CoSchedule’s color psychology blog post performed. That content received a large number of shares because the idea was original and content was done thoroughly.
  14. Easy A/B Testing to get the biggest results
    A/B testing is when you present a different version of the same website to different people.
    But how can you use this concept on social media?
    Instead of trying different websites, try similar posts and track the reach and conversion results of each post.
    Twitter recently started making it much easier to track the results of a tweet.
    It will help you narrow down your most effective social media posts.
    Take a look at Twitter’s analytics dashboard. It shows your top tweets and mentions.
    It also shows your impressions, visits, tweets, and follower increases. This dashboard will show you if your current campaign is doing well compared to another one.
  15. Use Hashtags to increase your reach
    The hashtag is a powerful tool that can connect a group of like-minded individuals through social media. It’s a simple way to greatly increase your reach
    This tweet was posted on leap day using the day’s name as the hashtag, so anyone who searched for Leap Day on Twitter would have found that tweet and been informed of Target’s new sale.
    It’s important to keep in mind more hashtags don’t translate into more engagement.
    Too many hashtags will devalue the strength of your message and it’ll get lost quickly.

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