CEAT partners with Wander Beyond Boundaries for ‘Across Shamshabari’



JAMMU: CEAT Tyres partnered with Wander Beyond Boundaries (WBB) and J&K Tourism, for a 4×4 extreme terrain driving expedition called ‘Across Shamshabari’ in North Kashmir.
The fleet consisted of 6 vehicles and a crew of 14 participants. The participants were from various parts of the country such as Bangalore, Kerala, Ranchi and Delhi.
The expedition started on Feb 19 from Srinagar and ended on March 1 at the same city. The crew covered a distance of 75 kms in approximately 11 days.
The route passed through 3 strategically important and formidable mountain passes – Nastachun, Tragbal and Zardara Galli and also included specific sites where strategically important battles were fought in 1947-48; precursor to formation of LoC.
Amit Tolani, Chief Marketing Officer CEAT Tyres Ltd said, “It was our pleasure to partner with Wander Beyond Boundaries (WBB) and J&K Tourism board for this event. Our CEAT Czar AT Tyres are perfectly suited for any kind of terrain and participation in events like ‘Across Shamshabari’ allows us to bring alive our focus on performance and safety in all conditions.”


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